We looked under every rock to find rock stars.
In order to execute world-leading marketing strategies and create world-leading brands, we need world-leading talent. People willing to merge their expertise with ours for the ultimate goal of improving your business.
That’s why Guru has literally sourced the globe for the best talent around. Our team spans from Hong Kong to Las Vegas, from Florida to the UK. They include the brightest minds boasting award-winning expertise and specialized skills. To be part of the Guru team, all employees must have extensive senior level experience. And they must possess a strong passion for doing what they do best.
Our Philosophy – What we think about our thinking.
We believe that marketing must be ethical. If your company provides a service of value or offers a unique product or special skill, and if you are good honest people who are willing to serve your clients, then we can help you grow your business. Simple as that.
Mama always said less is more.
We’re a boutique marketing firm that chooses to work with only a few clients each year. We’re selective so we can better focus on developing meaningful strategies that produce powerful results. And we are committed to results – not just to making things look pretty. That’s why we enjoy working with businesses that possess a desire to dominate their markets. If that sounds like you – let’s talk.
There’s a good book on strategy. And we wrote it.
There’s a secret behind great marketing, one that’s known by the most successful brands. But that secret isn’t readily obvious. Nor is it taught in business school. Guru President Robert Urbanowski spent five years researching that common denominator behind the world’s leading companies. His book, Kickback, indentifies the most foundational human component behind business success. It’s the same factor that leads to personal fulfillment, and it will surprise you.
A strategy that’s all about not you.
Though our media and culture put a high emphasis on doing what’s best for ourselves, Urbanowski’s research revealed that the most successful people, leaders and organizations achieved their prominence and improved their bottom lines by focusing on discovering and meeting the needs of others. Essentially, they emphasized people connecting with people. In business and marketing, the more we understand how to meet the needs of others, the better chance we have of deriving strategies that not only bring success, but make the daily process of marketing more enjoyable and meaningful.
This strategy works for both business and individuals. People who approach their lives and work with an outward focus are much more likely to ensure their personal and business victories.
At Guru, we look outward.
Urbanowski’s research and the tenets exposed in his book serve as the basis for all our marketing strategies. And as expected, this has been very good for our clients-which means it’s been very good for us.
