A brand consultant is a master of perception.
A brand consultant gives your company an identity. A brand consultant helps you develop a great name and logo. But a brand is more than it’s name and logo. A brand governs how your prospects and customers perceive you. Do they like your company? Do they respect your company? Do they want to buy from your company? These are the things a brand helps them determine. A good brand consultant knows that and knows how to create a company identity that resonates with consumers in a way that translates into growth.
A brand consultant connects you to your customers.
A great brand has the power to build connections between your customers and you. And a great brand consultant knows how to build a great brand. A brand consultant understands that for a brand to grow a company, it needs to be memorable and build loyalty. People need to like the brand and aspire to be like the brand. It’s these emotional connections that convince people to choose Nike over Adidas, McDonalds over Burger King. And if your brand consultant creates a strong brand for you, customers will develop a similar loyalty to your company.
A brand consultant is one part visionary and one part scientist.
When a brand consultant creates a memorable brand, it isn’t sheer luck. Sure, a little luck never hurts, but creating a memorable brand hinges on a true understanding of your customer base. A good brand consultant knows how to get into the mindset of your target audience and execute campaigns that speak to them specifically. You can’t be cookie cutter when developing a brand. A good brand consultant needs vision and knowledge of sound marketing strategies to create an original brand that will resonate for generations.
Great brand consultants make great brands.
The world’s leading brands got there because of a smart brand consultant who merged market research, creativity and proven marketing strategies to produce a powerful identity. These companies understand the importance of having a brand consultant who develops and continues to oversee their brands, ensuring that all company communications convey a consistent brand image. A brand consultant’s job is never done.
Guru’s brand consultant resume is impressive.
We’ve followed the same proven branding strategies used by the world’s leading brands to develop memorable identities for our clients. Beyond simple naming and logo design, we’ve created and changed consumer perceptions—all with excellent results. Now those companies are enjoying the benefits of hiring us as their brand consultant. And you can, too.
