Marketing Agency vs. the world.
In the world of marketing, you come across advertising agencies, marketing agencies, design shops, boutique firms and a host of other companies all claiming the expertise to build your brand and your business. Choosing among them can be difficult, if you aren’t familiar with the different ways these various companies approach marketing. Those divergent ways can be the difference between a successful marketing campaign and one that just looks good. In other words, a marketing agency is not the same as an advertising agency, even though it produces advertising.
The DNA of a marketing agency.
An ad agency focuses on creativity. Design shops are generally experts in design. Boutique firms tend to specialize in a certain type of advertising or a particular industry. In contrast, a marketing agency is all about marketing strategy. A marketing agency can be very creative. A marketing agency can produce stellar designs. But a marketing agency always puts strategy first. Without an insightful strategy, your pretty or hip or flashy campaign won’t get you the greatest return on your marketing dollars. You’ll get some return, but without a marketing agency, you could be missing out on having even greater impact.
A marketing agency speaks in numbers.
Your ad agency will talk about ads and radio and web. Your design firm will tell you all about brand identity. Boutique firms push their particular style. Instead, your marketing agency will discuss lead generation, profit making and return on marketing investment. For a marketing agency, marketing is a numbers game. It’s results driven and solution oriented. A marketing agency creates brands with one purpose in mind: to meet your company’s objectives.
A marketing agency is a philosophy.
Many ad agencies have a strategy department. A marketing agency is strategy. A marketing agency views marketing as an ultimate strategic endeavor. The creative that’s produced all comes out of this philosophy. So your ads and videos and online marketing all adhere to an overall strategy your marketing agency developed specifically to advance your company.
A marketing agency has a broad reach.
Typically, a marketing agency will put together a marketing program that utilizes the most appropriate advertising mediums for your company, whether that means web, print, TV or direct mail. A marketing agency is only interested in what gets results.
Guru is a marketing agency.
We specialize in strategy. Our founder even researched and wrote a book on what strategies make the most prominent companies successful. Everything we do is based on tried and true marketing principles. Our roster of results speaks for itself. We invite you to check out what a marketing agency can do for you.
