Email marketing that avoids
the junk folder.

Most marketing emails never get opened. If you
want yours to see the light of day, you need an email
marketing campaign that embodies strategy, wit
and persistence.

Why most Email Marketing doesn’t work.

Email marketing can be an effective part of your marketing strategy, but only if it’s done right. When it comes to email marketing, very few campaigns offer anything of value to the prospect. If you are going to consider email marketing, or if you are currently engaged in email marketing, employing a little strategy can go a long way towards making your emails worthwhile to both you and your customers.

What E-mail Marketing is really all about.

If your email marketing is not building loyal customers or a following of fans, then you’re not doing it right. The whole purpose of email marketing is not to spam prospects with information that offers them little value, or to inflict them with your point of view. E-mail marketing is about providing useful, desirable and valuable information or offerings to prospects, customers or followers. E-mail marketing provides you with the ability to stay connected with your audience and increase the connection they have with you.

E-mail Marketing should build relationships

When e-mail marketing is part of a larger marketing strategy, it contains the potential to help you build closer relationships with your customers. And because loyal customers are the best kind of customers, considering a well-designed e-mail marketing strategy may be really important for your business’s future growth.

DIY is best for home repairs.

To truly maximize your email marketing efforts, find an online marketing firm that understands marketing strategy. At Guru, we understand the role that email marketing can play in your overall marketing strategy. When we develop an email marketing campaign for you, we’ll get the details rights, from developing the strategy and writing the copy to executing the distribution and tracking the results . All of which means when you hire us, you don’t have to do anything but reap the rewards.