Marketing strategy based on
science, not crystal balls.

Our marketing strategy is simple – we do what
works. The worlds leading brands are the worlds
leading brands because they understand marketing
strategy. If you know what to look for, you’ll see a common
theme among companies that dominate their market. They follow the same marketing principles. These marketing principles can work for you just as well as they work for market leaders – providing they become the foundation of your marketing strategy.

Our marketing strategy is backed by evidence.

Virtually all prominent market leaders follow the same marketing strategy principles. These are principles rooted in success that can be tailored and applied to virtually any company seeking to grow its business. Good marketing strategy is taught in top business schools and is relied on by big brands all around the world. It doesn’t matter what you’re selling. The essence of good marketing strategy is virtually the same across all industries, from the U.S. to China. Marketing strategy works – when done right.

Guru speaks marketing strategy.

In fact, we’re fluent in marketing strategy. We’ve become experts in these marketing strategy principals. We understand their various nuances and how to execute campaigns based on them. The truth is we don’t make a marketing move without them. To achieve the objectives of our clients, we always put marketing strategy first. And if you ask them, our marketing strategy is why our clients keep coming back—that and our stellar coffee.

Doesn’t every marketing firm use marketing strategy?

Surprisingly, no. A lot of firms and agencies eschew proven marketing strategy for campaigns and online executions that look modern and fancy and appeal to the eye. But that doesn’t necessarily translate into sales. Many confuse great design with great marketing strategy, but they are not one and the same. Great design needs to develop out of great strategy. Otherwise, you’ve got a beautiful cart and no horse.

Marketing strategy isn’t intuitive.

You can’t just have a nose for it. Or rely on your gut to produce great marketing strategy. Intuition only works for cops on TV. If you want sound marketing strategy, you need to understand your company, your industry and your market. Where you stand among competitors. How your target audience perceives you. This knowledge is critical for launching and/or growing your business. But knowledge alone won’t help you. You also need to understand how to develop a strategy from that knowledge. Research only gives you data. Good marketers know how to interpret and maximize information.

If marketing strategy were a game of chess, we’d be Bobby Fischer.

Our knowledge of successful marketing strategy principals is based on our own first-hand research. Guru founder Robert Urbanowski even wrote a book, called Kickback, about what makes individuals, leaders and companies successful. He spent five years researching the common denominators to both personal and business greatness. His surprising findings form the basis for the various marketing strategies Guru develops. We’ve helped a number of clients grow their business using our marketing strategy. See our Work. You’ll find we are not all talk. We walk the marketing strategy walk.