Print ads with stopping power.

Knowing what message to convey, how to
best convey it and where to place your
finished ad all boils down to strategy, and
more strategy.

Survival of the fittest ad.

When it comes to print ads, it’s an ad eat ad world out there. The winner gets the consumer’s attention. The rest of the ads get lost among the publication’s more exciting offerings. You need to ensure your message gets delivered. Otherwise, why advertise in the first place?

Strategy decides what you should say.

The difference between a boutique agency and a marketing firm is that the marketing firm will never sacrifice strategy for trends and looks. Of course, being trendy may be part of the strategy, but nothing is written or designed without careful research and thought. That’s the only way to ensure results.

The right stuff.

The words and images you use in your print ad are extremely critical to getting the desired result. A poorly written and designed ad will reflect badly on your company and your brand. A professional team of writer and designer, however, will take your strategic message and convey it in unexpected ways that will thrill you and your consumer. Even if you’re a good writer or have a knack for design, you should hire professionals who understand marketing copy and design. Creating a print ad is much harder than it looks.

Location is everything.

Where your ad appears is critical as well. You need to place your ad in a publication that’s read by your audience. Otherwise, you’re wasting media dollars. Similarly, where your ad appears in that publication should be a top concern. It’s less likely to be seen if it’s stuck between a bunch of other ads in the back. You’ll pay more for premium placement, like the inside cover, but sometimes the additional expense can result in invaluable exposure.

Save yourself a print ad headache.

There are many factors that weigh in on the success of any print ad. To get tangible results, you need proven strategies. At Guru, we don’t guess. We know what will make your print ad stand out and deliver. It’s our job to know—and we’re really good at our job.