Increase your trade at trade
shows with strategy.

When it comes to promoting your
company at a trade show, deciding whether
the investment is worthwhile is difficult. But if you
develop a strategically -driven vision, you’ll ensure your booth stands out from the competition—and brings in business.

Add strategy for surprising results.

You understand your company. You understand your industry. But trade shows are a whole different beast. There’s hundreds, sometimes thousands of booths competing for the attention of visitors—most of whom don’t have long attention spans. Everyone uses the same approach and everyone gets lackluster results. Often, investing the time and money to set up a booth doesn’t even seem worthwhile. It feels more like an obligation. But you can succeed if you deliver your company’s message in an engaging and succinct manner they’ll never forget.

A good strategy goes a long way.

When you add strategy, your trade show experience can produce measurable results. It can grow your business and be a terrific investment of time and money. Adding strategy doesn’t mean using a bunch of flashing lights and expensive giveaways. It means delivering a smart and clear strategic brand message in a compelling way.

You have a lot to say. This is not the time.

Many booths fail because companies want to explain everything. There’s so much messaging, visitors don’t know what to focus on, or what to take away. It’s critical that you hone in on a few of your most salient messages. Try this: if the visitor is only going to remember one thing about your company, what would it be?

At Guru we think differently about trade shows.

Guru designs every trade show booth with one objective: getting your strategic message across to visitors with measurable results. Trade show events designed by us have produced remarkable booths that attract traffic, while neighboring presenters look on from their empty spaces. What’s the difference between our booths and theirs? A little (a lot) of careful strategy.

Good strategy pays for itself.

We’ll develop your message, design your booth and execute every aspect of your trade show event to ensure seamless success. We know what works. We know what stands out. It all boils down to strategy.