Web site strategy isn’t
about flash.

Or using nifty graphics. Or incorporating the latest
web design technology. At Guru, we believe Web site strategy should focus on delivering online content that will increase your business--whether that’s flashy or not.

Web site strategy: Think before you web site.

That’s what we do. We plan every word and every graphic to ensure your website amounts to more than pretty pictures and animation. We use web site strategy to create an online portal for your business that consumers will not only enjoy, but also find valuable. That’s the part of our web site strategy that increases business.

Our web site strategy is growth-focused.

Many companies think having a web presence is enough. But existence isn’t a web site strategy. Merely having a URL leaves countless of opportunities for driving business on the table. You’re essentially putting your business in the hands of luck and hoping to get lucky. That’s not a gamble Guru is willing to take. We create web sites that are built on solid web site strategy principals. When you employ web site strategy, your site becomes an invaluable marketing tool. Web site strategy ensures you are maximizing the Internet’s potential for global exposure.

With web site strategy, the world is your consumer.

Even if you aren’t a global company, yet, your web site strategy should focus on getting you online visibility. Having a web site and creating online visibility isn’t the same thing. With the former, few people, if anyone, know you exist on the web. With good web site strategy, you make your presence known by utilizing best practices for search engine optimization. That means that when someone Googles what your company does, you actually appear in the first page of rankings.

Web site strategy takes visitors on a journey.

In addition to creating online visibility, a good web site strategy informs the design of your site so that visitors are led from page to page. Web site strategy encourages them to click on appropriate links. And persuades them to take action that results in profit. Web site strategy goes beyond making sure the shopping cart or contact button is clearly visible. Web site strategy ensures your web site tells an engaging story, your story, from home page to contact page.

Web site strategy and Guru, like peanut butter and jelly.

You won’t get one without the other. All the web sites we create are firmly rooted in tried and true web site strategy. And we keep up with the ever-changing rules of the web, too. Plus, we ensure your web site strategy builds on your brand development and delivers on your marketing strategy. Each page is designed with a purpose. And the purpose of our web site strategy is always meeting your objectives.