WORK
Christi Talent
Services Provided
A brand casting call.
Christi Talent, the largest talent agency in Alberta and one of the biggest in Canada, was in need of a brand makeover to reflect its mover and shaker status. Though the agency is responsible for casting major films, TV series and TV commercials, their corporate identity didn’t convey the company’s clout. They called on Guru and we stepped into the familiar role of brand strategist.
Lights, camera, logo.
We couldn’t change the company name, but everything else was up for consideration. We started with the logo. Our goal was to make a significant visual impact by creating the impression that Christi Talent is a substantial creative force--because that’s exactly what Christi Talent is. The new logo would coincide with Christi Talent’s new brand image.
Ready for their close up.
New logo in place, Christi Talent now boasts a polished and professional brand image that dovetails nicely with the agency’s achievements. They were thrilled with our strategic performance. We were happy to be in the lead.
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