WORK
Fat Compressor
Services Provided
An archaic process gets the web treatment.
Within the energy industry, there are literally thousands of surplus gas compressors available for purchase. Owners have had no medium for making their equipment available to potential buyers other than through a variety of private brokers. Fat Compressor came to the rescue with an idea for a web site dedicated to buying and selling compressors. It was a great innovation, as long as it could be properly executed and marketed. That’s why Fat Compressor called on Guru.
Guru Gets Tech
Guru was hired to research and develop the world’s first interactive web site for buying and selling surplus gas compressors. Why Guru? Because Guru has both the technical expertise to understand complex equipment and processes and the ability to communicate this information in a consumer-friendly way. It’s a unique expertise most marketing firms can’t offer.
A Brand that Sticks
Guru’s first objective was to create a highly memorable online brand capable of selling lots of surplus gas compressors. The brand needed enough personality to attract attention, and enough clout to convince potential buyers and sellers it was the real thing. The resulting brand was FatCompressor.com.
The world’s first compressor exchange. Wow.
Guru developed the strategy for how the web site should work by engaging with the prospective users in the energy industry. Their feedback led to development of a site with advanced search functionality, a gas compressor sizing program, a messaging centre to enable buyers and sellers to connect, and tools to help users manage their gas compressor inventory. Users can access it from anywhere on the planet to search for gas compressors they need or post gas compressors for sale. For the first time, there’s a virtual warehouse for buying and selling thousands of surplus gas compressors. There’s nothing else like it in the world.
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