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Ottawa Running Club
Services Provided
Getting into racing form.
We may not understand why folks voluntarily choose to run, but we do understand that branding a club is the same as branding a business. One needs to create an identity that resonates with the public. When the Ottawa Running Club decided it needed a new image that reflected the club’s character, we stepped up to the starting line.
Off to a good start.
The Ottawa Running Club has many members, and an even longer history. We thought their brand should communicate these attributes, so we designed a new logo with a retro look. To ensure the club’s purpose is easily gleaned from the logo, we used the flying foot symbol. Together these elements give the Ottawa Running Club and established presence.
Crossing the finish line.
The new logo is original, fun and strategic—and looks great on a T-shirt. The president of the Ottawa Running Club was delighted with it. He said the logo fit his brand like a glove—make that a running shoe.
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